Hunger No More is a non-profit organization focused on raising awareness of global humanitarian crises and supporting affected communities through donations.
The objective of this project was to explore how digital design can increase engagement, build trust, and encourage users to contribute through a seamless and impactful donation experience.
Role: UX designer
Course: Treehouse
Problem
Hunger No More needed support in creating compelling user-facing content that tells the stories of people affected by conflict. The goal of this content was not only to inform but also to inspire action—encouraging donations through descriptive, engaging, and transparent storytelling. By crafting narratives that resonate emotionally while maintaining clarity and authenticity, the content aims to build trust and motivate users to contribute.
The requirement was that the content matched Hunger No More’s company values:
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Honesty
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Compassion
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Respect
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Service to Others
Audience
Hunger No More’s primary audience consists of socially conscious individuals, aged 30 to 50, who are motivated by a desire to help others and make a meaningful impact.
Two representative personas are Melissa and Markus, illustrating the needs, motivations, and behaviors of this audience segment.
Hunger No More
Solution
I conducted a thorough benchmarking of similar organizations, including Red Cross and Oxfam, to gather inspiration and analyze how persuasive content was structured. In addition, I reviewed articles and reports on ongoing global conflicts to understand the human impact and ensure the content was accurate and empathetic.
Based on this research, I developed personas representing the types of users most likely to visit the site and make donations.
These insights guided the creation of compelling content tailored to the audience, ensuring it was both emotionally resonant and persuasive.
Wireframe
Mobile
Desktop
Mockup
Mobile
Desktop
Key learnings
Creating content that is both effective and engaging requires a deep understanding of the target audience. By clearly defining who the users are, their motivations, and pain points, I was able to craft content that resonates emotionally, builds trust, and encourages action. This approach ensures that every word on the site supports the overall user experience and drives meaningful engagement.